:root{--ink:#111111;--ink-2:#333333;--line:#e3ddd3;--line-strong:#d0c9bd;--bg:#f6f4f1;--surface:#ffffff;--yellow:#ffc107;--red:#ff3b30;--maxw:1160px;--radius:20px;--radius-sm:12px;--font-title:"Inter",system-ui,sans-serif;--font-serif:"Fraunces","Georgia",serif;--font-signature:Georgia,serif;--ease:cubic-bezier(.16,1,.3,1);--ease-soft:cubic-bezier(.4,0,.2,1)} *,*::before,*::after{box-sizing:border-box;margin:0;padding:0} html{scroll-behavior:smooth} /* Degradado elegante: quien pide "reducir movimiento" no ve desplazamientos, zooms ni parallax — solo fundidos de opacidad suaves. El resto ve las animaciones completas. Si el JS no corre, .no-js muestra todo (ver ). */ @media (prefers-reduced-motion:reduce){ html{scroll-behavior:auto} *,*::before,*::after{animation-duration:.01ms !important;animation-iteration-count:1 !important} .reveal,.reveal-item,.reveal-fade{transition-property:opacity !important;transition-duration:.5s !important;transition-delay:0s !important} .pillar img{transition:none !important;transform:none !important} .pillar,.pillar.reveal-item{transition:flex .5s ease !important} .pillar.is-open .pillar-body{transition:grid-template-rows .3s ease .35s !important} .pillar-body ul{transform:none !important;transition:opacity .35s ease !important} .pillar.is-open .pillar-body ul{transition:opacity .4s ease .7s !important} .hero h1 em::before{transition:none !important} .hero-badge-card,.hero-benefits{animation:none !important} } .no-js .reveal,.no-js .reveal-item,.no-js .reveal-fade{opacity:1 !important;transform:none !important} body{font-family:var(--font-title);background:var(--bg);color:var(--ink-2);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden} img{max-width:100%;display:block} a{color:inherit;text-decoration:none} .wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px} .kicker{font-size:.78rem;letter-spacing:.08em;text-transform:uppercase;color:var(--red);font-weight:700;margin-bottom:10px} section{padding:88px 0} section h2{font-family:var(--font-title);font-weight:800;font-size:clamp(1.6rem,3.2vw,2.2rem);color:var(--ink);line-height:1.2} /* Buttons -----------------------------------------------------------*/ .lp-btn{display:inline-flex;align-items:center;gap:8px;padding:14px 28px;border-radius:999px;font-weight:700;font-size:.95rem;font-family:inherit;border:none;cursor:pointer;transition:transform .2s var(--ease),box-shadow .2s var(--ease)} .lp-btn--primary{background:var(--red);color:#fff} .lp-btn--primary:hover{transform:translateY(-2px);box-shadow:0 10px 24px rgba(255,59,48,.35)} .lp-btn--outline{background:transparent;color:var(--ink);border:1.5px solid var(--ink)} .lp-btn--outline:hover{background:var(--ink);color:#fff} .lp-btn--outline-light{background:transparent;color:#fff;border:1.5px solid rgba(255,255,255,.6)} .lp-btn--outline-light:hover{background:#fff;color:var(--ink)} .lp-btn--sm{padding:10px 20px;font-size:.85rem} /* Header --------------------------------------------------------------*/ .site-header{position:sticky;top:0;z-index:100;background:transparent;padding:12px 16px;transition:padding .2s var(--ease)} .site-header.scrolled{padding:8px 16px} .header-inner{display:flex;align-items:center;gap:20px;height:58px;background:#fff;border-radius:var(--radius-sm);box-shadow:0 12px 30px rgba(17,17,17,.16);padding:0 20px;max-width:var(--maxw);margin:0 auto;transition:height .2s var(--ease)} .site-header.scrolled .header-inner{height:52px} .site-logo{flex-shrink:0} .site-logo img{height:36px;width:auto} .site-nav{display:flex;gap:26px;margin-left:12px;margin-right:auto} .site-nav a{font-size:.9rem;font-weight:600;color:var(--ink-2);transition:color .15s} .site-nav a:hover{color:var(--red)} .header-actions{display:flex;align-items:center;gap:10px} .menu-btn{display:none;background:none;border:none;color:var(--ink);width:40px;height:40px;cursor:pointer} @media (max-width:820px){ .site-nav,.header-actions .lp-btn--outline{display:none} .menu-btn{display:flex;align-items:center;justify-content:center} /* Lock the header to one fixed height on mobile — .mobile-nav's top offset below assumes this exact height, and the header used to shrink on scroll (82px -> 68px) while .mobile-nav stayed hardcoded at 82px, leaving a gap under the header any time the menu was opened while scrolled. */ .site-header{padding:8px 16px} .header-inner{height:52px} } .mobile-nav{display:none;position:fixed;inset:68px 0 0 0;background:var(--bg);z-index:99;flex-direction:column;padding:24px;gap:6px;overflow-y:auto} .mobile-nav.open{display:flex} .mobile-nav a{padding:14px 6px;font-size:1.05rem;font-weight:700;border-bottom:1px solid var(--line)} /* Hero ------------------------------------------------------------------*/ .hero{background:var(--bg);padding:64px 0 48px;overflow:hidden} .hero .wrap{display:grid;grid-template-columns:1.05fr .95fr;gap:40px;align-items:center} @media (max-width:960px){ .hero .wrap{grid-template-columns:1fr} } .hero-badge-logo{width:200px;height:auto;margin-bottom:22px} .hero-content{position:relative;z-index:1} .hero h1{font-family:var(--font-serif);font-weight:600;font-size:clamp(2.1rem,4.4vw,3.1rem);color:var(--ink);line-height:1.15;letter-spacing:-.01em} .hero h1 em{position:relative;font-style:normal;color:var(--red);z-index:1} .hero h1 em::before{content:'';position:absolute;left:-6%;right:-8%;bottom:-.12em;top:28%;background:url("../imagenes/brush-accent.webp") center/100% 100% no-repeat;opacity:.22;z-index:-1;transform:rotate(-1.5deg)} .hero p.lead{margin-top:20px;font-size:1.1rem;color:var(--ink-2);max-width:50ch} .hero .cta-row{margin-top:32px;display:flex;gap:22px;flex-wrap:wrap;align-items:center} .hero .cta-note{margin-top:18px;font-size:.82rem;color:var(--ink-2);opacity:.65} .cta-link{display:inline-flex;align-items:center;gap:10px;font-weight:700;font-size:.92rem;color:var(--ink)} .cta-link .play-dot{width:40px;height:40px;border-radius:50%;background:#fff;border:1px solid var(--line-strong);display:flex;align-items:center;justify-content:center;flex-shrink:0} .hero-visual{position:relative;min-height:420px} .hero-blob{position:absolute;top:0;right:-30px;width:84%;height:96%;background:linear-gradient(155deg,var(--red),#c81f16);border-radius:46% 54% 62% 38% / 48% 42% 58% 52%;overflow:hidden} .hero-blob img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover} .hero-blob::after{content:'';position:absolute;inset:0;background:linear-gradient(155deg,rgba(255,59,48,.18),rgba(17,17,17,.12))} .hero-badge-card{position:absolute;top:6%;right:4%;background:rgba(255,255,255,.65);backdrop-filter:blur(16px) saturate(160%);-webkit-backdrop-filter:blur(16px) saturate(160%);border:1px solid rgba(255,255,255,.5);border-radius:16px;padding:14px 18px;box-shadow:0 16px 34px rgba(17,17,17,.16);display:flex;align-items:center;gap:12px;max-width:220px} .hero-benefits{position:absolute;left:0;bottom:6%;background:rgba(255,255,255,.65);backdrop-filter:blur(16px) saturate(160%);-webkit-backdrop-filter:blur(16px) saturate(160%);border:1px solid rgba(255,255,255,.5);border-radius:var(--radius);padding:20px;box-shadow:0 20px 44px rgba(17,17,17,.18);display:grid;grid-template-columns:1fr 1fr;gap:16px;max-width:340px} .hero-benefit{display:flex;gap:10px;align-items:flex-start} .icon-chip{flex-shrink:0;width:36px;height:36px;border-radius:10px;display:flex;align-items:center;justify-content:center} .icon-chip--yellow{background:rgba(255,193,7,.2);color:#8a6300} .icon-chip--red{background:rgba(255,59,48,.12);color:var(--red)} .icon-chip--ink{background:rgba(17,17,17,.08);color:var(--ink)} .hero-benefit strong{display:block;font-size:.82rem;color:var(--ink)} .hero-benefit p{font-size:.74rem;opacity:.65;margin-top:2px;line-height:1.35} .hero-badge-card strong{display:block;font-size:.85rem;color:var(--ink)} .hero-badge-card span{font-size:.76rem;opacity:.65} @media (max-width:640px){ .hero{padding:40px 0 32px} } @media (max-width:960px){ .hero-visual{min-height:0;margin-top:36px} .hero-blob{position:relative;top:auto;right:auto;width:100%;height:380px;border-radius:46% 54% 62% 38% / 48% 42% 58% 52%} .hero-badge-card{max-width:200px;padding:10px 14px} .hero-benefits{position:static;margin-top:16px;max-width:none;width:100%;box-shadow:0 10px 28px rgba(17,17,17,.08)} } @media (max-width:420px){ .hero-benefits{grid-template-columns:1fr} } /* El problema real — layout dos columnas -------------------------------*/ .problema{background:var(--ink);color:#fff;overflow:hidden} .problema-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center} @media (max-width:900px){ .problema-grid{grid-template-columns:1fr;gap:40px} } .problema .kicker{color:var(--red)} .problema h2{color:#fff;margin-bottom:18px} .problema-lead{font-size:1.02rem;line-height:1.7;color:rgba(255,255,255,.72);max-width:46ch} .problema-list{list-style:none;margin:26px 0 32px;display:flex;flex-direction:column;gap:15px} .problema-list li{display:flex;gap:12px;align-items:flex-start;font-weight:700;color:#fff;font-size:1rem;line-height:1.45} .problema-list svg{flex-shrink:0;width:22px;height:22px;color:var(--red);margin-top:1px} .problema-visual{position:relative} .problema-frame{position:relative;border-radius:var(--radius);overflow:hidden;aspect-ratio:4/3;background:#1a1a1a} .problema-frame img{width:100%;height:100%;object-fit:cover} .rec-c{position:absolute;width:26px;height:26px;border:2px solid rgba(255,255,255,.7);z-index:3;pointer-events:none} .rec-tl{top:12px;left:12px;border-right:0;border-bottom:0} .rec-tr{top:12px;right:12px;border-left:0;border-bottom:0} .rec-bl{bottom:12px;left:12px;border-right:0;border-top:0} .rec-br{bottom:12px;right:12px;border-left:0;border-top:0} .rec-badge{position:absolute;top:16px;left:20px;z-index:3;display:flex;align-items:center;gap:7px;font-size:.68rem;font-weight:700;letter-spacing:.14em;color:#fff;text-shadow:0 1px 4px rgba(0,0,0,.5)} .rec-badge i{width:8px;height:8px;border-radius:50%;background:var(--red);display:block;animation:recBlink 1.4s steps(1,end) infinite} @keyframes recBlink{50%{opacity:.2}} .rec-cross{position:absolute;top:50%;left:50%;width:24px;height:24px;transform:translate(-50%,-50%);z-index:3;pointer-events:none} .rec-cross::before,.rec-cross::after{content:'';position:absolute;background:rgba(255,255,255,.8)} .rec-cross::before{top:50%;left:0;right:0;height:2px;transform:translateY(-50%)} .rec-cross::after{left:50%;top:0;bottom:0;width:2px;transform:translateX(-50%)} /* Cómo funciona ------------------------------------------------------*/ .steps{display:grid;gap:24px;margin-top:40px;grid-template-columns:repeat(3,1fr)} .steps--4{grid-template-columns:repeat(4,1fr)} @media (max-width:900px){ .steps--4{grid-template-columns:repeat(2,1fr)} } @media (max-width:820px){ .steps{grid-template-columns:1fr} } @media (max-width:560px){ .steps--4{grid-template-columns:1fr} } .step-card{background:var(--bg);border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;transition:transform .28s var(--ease-soft),box-shadow .28s var(--ease-soft),border-color .28s var(--ease-soft),background .28s var(--ease-soft)} .step-card:hover{transform:translateY(-6px);box-shadow:0 18px 38px rgba(17,17,17,.10);border-color:var(--line-strong);background:var(--surface)} .step-num{width:38px;height:38px;border-radius:50%;background:var(--ink);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:800;font-family:var(--font-title);margin-bottom:18px} .step-card h3{font-size:1.05rem;color:var(--ink);margin-bottom:8px} .step-card p{font-size:.92rem;opacity:.8} /* Pillar hover cards -------------------------------------------------*/ .pillars-section{position:relative;background:var(--ink);color:#fff;overflow:hidden} .pillars-section::before{content:'';position:absolute;inset:0;opacity:.5;mix-blend-mode:overlay;pointer-events:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")} .pillars-section > .wrap{position:relative;z-index:1} .pillars-section .kicker{color:var(--yellow)} .pillars-section h2{color:#fff} .pillars-section > .wrap > p{margin-top:14px;color:rgba(255,255,255,.7);max-width:60ch;font-size:1.02rem} .pillars{display:flex;gap:14px;margin-top:44px;height:480px} @media (max-width:900px){ .pillars{flex-direction:column;height:auto} } .pillar{position:relative;flex:1;min-width:0;border:none;padding:0;border-radius:var(--radius);overflow:hidden;cursor:pointer;background:#1a1a1a;transition:flex 1.15s var(--ease)} .pillar.reveal-item{transition:flex 1.15s var(--ease),opacity .7s var(--ease-soft),transform 1s var(--ease-soft);transition-delay:calc(var(--i,0) * .09s)} .pillar.is-open{flex:2.4} @media (max-width:900px){ .pillar,.pillar.is-open{flex:none;height:230px;transition:flex 1.15s var(--ease),height .45s var(--ease)} .pillar.is-open{height:360px} } .pillar img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.7s var(--ease)} .pillar:hover img{transform:scale(1.06)} .pillar::after{content:'';position:absolute;inset:0;background:linear-gradient(0deg,rgba(0,0,0,.92) 0%,rgba(0,0,0,.35) 45%,rgba(0,0,0,.05) 70%);transition:background 1.15s var(--ease)} .pillar-content{position:absolute;left:22px;right:22px;bottom:22px;z-index:1;text-align:left} .pillar-content h3{font-size:1.1rem;font-weight:800;color:#fff;line-height:1.3} .pillar-teaser{margin-top:8px;font-size:.85rem;color:rgba(255,255,255,.65);line-height:1.5} /* Secuencia: 1) la tarjeta se ensancha (flex 1.15s) 2) el espacio de la lista se abre suave y sin texto visible 3) recien ahi el texto entra deslizando hacia arriba + fade. Al cerrar todo es rapido y sin delay. */ .pillar-body{display:grid;grid-template-rows:0fr;transition:grid-template-rows .32s var(--ease)} .pillar-body ul{overflow:hidden;list-style:none;display:flex;flex-direction:column;gap:8px;opacity:0;transform:translateY(22px);transition:opacity .2s ease,transform .2s ease} .pillar-body li{font-size:.85rem;line-height:1.5;color:rgba(255,255,255,.85);padding-left:18px;position:relative} .pillar-body li::before{content:'';position:absolute;left:0;top:8px;width:7px;height:7px;border-radius:50%;background:var(--yellow)} .pillar.is-open .pillar-body{grid-template-rows:1fr;transition:grid-template-rows .4s var(--ease) .6s} .pillar.is-open .pillar-body ul{margin-top:14px;padding-top:14px;border-top:1px solid rgba(255,255,255,.18);opacity:1;transform:translateY(0);transition:opacity .5s ease 1s,transform .6s var(--ease) 1s} /* En mobile el toggle es igual al de desktop (clase .is-open, ver data-pillar en el